Tag Archives: Releases

A final HealthNewsReview.org report card from 3,200+ systematic reviews of health care news stories & PR releases

In 2005, as I began building HealthNewsReview.org, I got permission from Dr. David Henry of the Media Doctor Australia project to adopt their news story review criteria. In the ensuing 13 years, no one has ever placed in front of me a solid, specific suggestion for a better set of criteria for reviewing stories about… Read More »

Celebrity Press releases: Understanding The Purpose Of Your Press Releases

Many modern businesses have decided to embrace the opportunities presented by press releases. It has become a very powerful tool for business promotion. Experts now advocate the importance of press release in SEO, online marketing and advertising. However, writing celebrity press releases is not just all about banging on your keyboard; it requires writing in… Read More »