Tag Archives: prescriptions

High-profile Biogen ads hype early Alzheimer’s detection as hospitals reject Aduhelm prescriptions

How do you sell an Alzheimer’s treatment mired in controversy over its disputed benefits? Biogen is turning to “Jim and Jane” for help.  That’s the couple grappling with the memory-robbing disease that Biogen and Japanese partner Eisai have placed at the center of their new marketing campaign, “It’s Time We Know.” The campaign is designed… Read More »

Canadian prescriptions for malaria drug with COVID-19 potential surge, some for doctors’ own use

Some Canadian doctors appear to have been snapping up a malaria drug for their own possible use against COVID-19, part of a surge in prescriptions for the medicine that has health-care regulators across the country concerned. Professional organizations in several provinces have issued statements in recent days discouraging the practice, noting there’s no solid evidence… Read More »