Tag Archives: reject

High-profile Biogen ads hype early Alzheimer’s detection as hospitals reject Aduhelm prescriptions

How do you sell an Alzheimer’s treatment mired in controversy over its disputed benefits? Biogen is turning to “Jim and Jane” for help.  That’s the couple grappling with the memory-robbing disease that Biogen and Japanese partner Eisai have placed at the center of their new marketing campaign, “It’s Time We Know.” The campaign is designed… Read More »

Cell injection could train the body not to reject organ transplants

By Clare Wilson People with organ transplants currently have to take drugs to stop the donor organ being rejectedCraig Stennett/Alamy A one-off injection of cells could be a long-sought solution to the problem of the body rejecting an organ transplant. The first person who may have benefited from this approach is an Italian man who… Read More »